Just In Time Group CSR Practices Recognized at Asia Pacific HRM Congress Awards
For Just In Time Group, this CSR award and recognition is an unexpected honour and acknowledgement of their CSR efforts and practices implemented. The award winning CSR project for JIT came into play with JIT’s 20 year anniversary milestone and to commemorate this achievement, the company launched its ‘Today a Reader – Tomorrow a Leader’ – 20 Reading Corners Project’ as part of their CSR initiative in 2016.
The objective of this CSR project is to launch 20 mini libraries/Reading corners for children’s homes and orphanages that are conducive to encourage children into the wonderful habit of reading.
Working to create a better future every day for our country’s children is a cause JIT is passionate about. ‘We want to inculcate and encourage the habit of reading for children across the island, thereby playing our part in shaping well rounded individuals for the future. We are thrilled that our commitment to being a responsible corporate citizen has been recognized by this award” shared, JIT Group Manager of PR and Corporate Communications, Dhanya Gunawardana.
According to the Asia Pacific HRM Congress – the organizers of the event, the objective of the awards is to promote sustainable corporate responsibility and investment in the social development within the company and for their stakeholders at large. The award was conferred for JIT based on their commitment to the society and also on the originality of the work.
‘Today a Reader-Tomorrow a Leader’ 20 Reading Corner Project initiative coomenced in 2016. JIT’s CSR Reading Corner program – project idea emerged from the JIT workforce, to create a development initiative for children in need to commemorate the company’s 20th anniversary. This idea then transpired into the Reading Corner initiative- to improve the current reading resources and spaces at orphanages and schools in need across Sri Lanka.
AtJIT, Corporate Social Responsibility (CSR) is more than an obligated social responsibility. JIT’s CSR plan was created by understanding the nature of corporate social responsibility needs of our stakeholders at large and aligning to the company’s strategy and vision in order to reach our overall goal and objective collectively.
The aim of this assessment was to evaluate JIT’s current awareness to align business strategies towards achieving a long term value creation through systematic sustainability. JIT’s team for this assessment covered a cross sectional team representing; PR and Communications, Legal, HR, Engineering, Secretarial, Marketing and Managerial – which led to a shared transparent view of the organization and therefore an effective assessment of the CSR stage that JIT required to strategize to enhance their way forward.
CSR isn’t just marketing ploy – JIT’s CSR initiatives has enhanced the company’s business endeavours and staff mind-set by the tangible benefits that has come about as a result.
The CSIC was also endorsed by the Minister of Telecommunication and Digital Infrastructure Harin Fernando as an ideal learning centre which would benefit youth and students through excursions and get to witness the innovations of a global ICT company.